Why FÜM Works: Flavour, Fidget, Fixation

Conquering negative habits and developing positive habits is challenging. There are many components that contribute to the dependence we feel on existing negative habits. FÜM directly addresses some of these components in a natural, non-addictive way. 


FÜM was designed to approach three major components of habit formation that we feel are often overlooked- Flavour, Fidget, and Fixation. For many of us, negative habits develop out of a need not being met. We use negative habits as an avenue to cope with stressors, make us feel happy, or to help us focus. This rhythm is difficult to break. FÜM is a tool to give you something positive to enjoy the flavor of, to fill the need to fidget, and to replace the fixation of the hand to mouth habit. 


Flavor

FÜM Cores are specifically formulated with non-addictive ingredients for rich, interesting flavors. In many negative habits, there is a flavor component that can be missed in the transition to a new habit. By having great tasting, intriguing flavors, FÜM is offering an alternative to the flavor component of habits.  


Fidget

While many of us were taught as children to sit still, fidgeting is not a bad thing. It’s a way to de-stress and focus. For many, a major component of their negative habits is that they are filling this need to fidget with that habit. Instead of reaching for a negative habit, FÜM is designed with many features for natural fidgeting, actively addressing this component of positive habit formation. FÜM’s fidgeting features include a turning and sliding barrel, a magnetic closure, and a clicking airflow adjustment for perfect drag. FÜM is a great way to bring a fidget-friendly tool with you everywhere you go, while creating positive habits.


Fixation

FÜM is an alternative for the hand to mouth fixation of negative habits. The rhythm of hand to mouth habits fits into many of life’s routines, and is therefore difficult to quit. It shows up when taking a break at work, working on a difficult project, or while hanging out with friends. Having a better alternative, like FÜM, to fill the gap can be a very effective way of reinforcing the creation of a positive habit and the breaking of the negative habit. 



In your habit formation, you’ve likely experienced a gap in one of these areas before. You find yourself missing the flavor factor, the fidgeting aspect, or the hand to mouth fixation. This is totally normal, and we want to help be the solution to these components of creating a new habit and conquering your negative habit. At the same time, FÜM is not magical. It requires commitment and determination from you to truly conquer those negative habits, we just hope that we can help you in that journey. 


The best place to start is with a Journey Pack. You can purchase your Journey Pack here.

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64 comments
Kelly

Why don’t you separate the device from the cores and sell it individually?

Garrett Schiavello

How many cores does it come with and how much are replacements?

Füm™

Hey Licas, a V2 Core lasts 2-3 days.

Füm™

Hey Kristen,

We are sorry for the disappointment caused by the phasing out of the original products!

While the original Füm design is loved by many and has supported many in their journey to positive habits, we received lots of feedback from our customers that inspired the updated version. The new design makes cleaning the device easier and the adjustable airflow allows the Core to stay in the Füm without falling out, preserves the lifespan of the Core while it’s in the Füm and provides the option to customize the amount of air that is pulled through the device. The V2 is also built to have something to fidget with!

We decided to discontinue the V1 products to simplify our product offerings so that V1 and V2 products would not get confused with each other (as they are not compatible) and while we currently do not plan to bring back V1 products, we will continue to take feedback like this into consideration for the the future. Thank you for raising these questions and providing your feedback!

For the time being, original Füm products can be purchased via custom order. Here is a support article with further information on this: https://fum-support.gorgias.help/en-US/custom-ordering-v1-cores-and-fum-v1-devices-143732

ladyisis

Before investing in your product, How have you factor in intolerance factor (%) when someone has an illness or disease related to their mouth (Lichen Plantas). Even with this disease I have to be careful what I consume. This disease is related to low immune. Your comments would be appreciated.

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