Why FÜM Works: Flavor, Fidget, Fixation

Conquering negative habits and developing positive habits is challenging. There are many components that contribute to the dependence we feel on existing negative habits. FÜM directly addresses some of these components in a non-addictive way. 


FÜM was designed to approach three major components of habit formation that we feel are often overlooked- Flavor, Fidget, and Fixation. For many of us, negative habits develop out of a need not being met. We use negative habits as an avenue to cope with stressors, make us feel happy, or to help us focus. This rhythm is difficult to break. FÜM is a tool to give you something positive to enjoy the flavor of, to fill the need to fidget, and to replace the fixation of the hand to mouth habit. 


Flavor

FÜM Cores are specifically formulated with non-addictive ingredients for rich, interesting flavors. In many negative habits, there is a flavor component that can be missed in the transition to a new habit. By having great tasting, intriguing flavors, FÜM is offering an alternative to the flavor component of habits.  


Fidget

While many of us were taught as children to sit still, fidgeting is not a bad thing. It’s a way to de-stress and focus. For many, a major component of their negative habits is that they are filling this need to fidget with that habit. Instead of reaching for a negative habit, FÜM is designed with many features for natural fidgeting, actively addressing this component of positive habit formation. FÜM’s fidgeting features include a turning and sliding barrel, a magnetic closure, and a clicking airflow adjustment for perfect drag. FÜM is a great way to bring a fidget-friendly tool with you everywhere you go, while creating positive habits.


Fixation

FÜM is an alternative for the hand to mouth fixation of negative habits. The rhythm of hand to mouth habits fits into many of life’s routines, and is therefore difficult to quit. It shows up when taking a break at work, tackling a difficult project, or while hanging out with friends. Having a better alternative, like FÜM, to fill the gap can be a very effective way of reinforcing the creation of a positive habit and the breaking of the negative habit. 



In your habit formation, you’ve likely experienced a gap in one of these areas before. You find yourself missing the flavor factor, the fidgeting aspect, or the hand to mouth fixation. This is totally normal, and we want to help be the solution to these components of creating a new habit and conquering your negative habit. At the same time, FÜM is not magical. It requires commitment and determination from you to truly conquer those negative habits, we just hope that we can help you in that journey. 


The best place to start is with a Journey Pack. You can purchase your Journey Pack here.

Written by

Hannah Pauls

Caroline Huber is the co-founder and co-CEO of Jones where she leads brand creative & physical product. She’s been recognized by Forbes 30 Under 30, the LA Times, GQ, Forbes Mag, and other publications for her work in healthcare. Prior to starting Jones, she worked in politics, launching a 501-C4 non-profit that provided micro-targeting data for progressive groups in Red States. She studied Politics, Philosophy, and Economics at the University of Pennsylvania followed by an MBA from the NYU Stern School of Business. She understands the challenges of quitting vaping firsthand after struggling for years to kick her Juul habit.
Reviewed by

Dr. David Kan, MD

Dr. Kan is board-certified by the American Board of Preventative Medicine in Addiction Medicine and by the American Board of Psychiatry and Neurology in General and Forensic Psychiatry. He is on faculty at the UCSF Department of Psychiatry and a distinguished Fellow of the American Society of Addiction Medicine (D.F.A.S.A.M.).